His son, Tory Kiam takes the reigns of the jewelry business, revamping its image and product line to appeal to younger, trendier customers.Ģ004 - The company is relaunched under the name Lia Sophia, after his two daughters. He establishes a Lifetime Replacement Guarantee for the jewelry.Ģ001 – Victor passes away. His commercials in which he stars – “I liked the shaver so much I bought the company” - are hugely successful.ġ986 – Victor buys Act II Jewelry and changes its name to Lady Remington. Historyġ979 – Victor Kiam purchases the Remington company, and it begins turning profit after years of losing millions. Their pieces are highly wearable and are now sought-after collectible items.
Many of their pieces show bubble, circle and triangle designs with dramatic, multi-color or contrasting colors such as a combination of black and red. Lia Sophia made costume necklaces, earrings, rings, bracelets, cuffs and bangles in modern and even Art Deco inspired designs. Teen Vogue, People Magazine, and Marie Claire often included Lia Sophia in their influential editorial articles.
Lia Sophia was spotted hanging round some famous necks and wrists in the early 2000s, including Katy Perry, Tyra Banks, Jennifer Lawrence and Eva Longoria. Their collections included reasonably priced, attractive gold- and silver-plated pieces, many with gemstones, and their jewelry became popular all over the U.S. Lia Sophia represented the democratization of jewelry, as anyone from a Hollywood A-lister to a stay-at-home mom could afford to look amazing. The jewelry was sold through at-home parties by what were then called Lia Sophia ‘hostesses’ or ‘advisors.’ At the time, customers could choose from everyday pieces for less than $20 up to more formal, red-carpet pieces ranging from $110 to $1650. Its mission was to empower women to manage their own careers and achieve their dreams - and it was run largely as a non-profit operation, with substantial rewards going to its all-female sales team. Lia Sophia was a direct sales jewelry company with independent representatives like Tupperware and Avon. After Victor’s death, his son Tory and wife Elena Kiam took over the brand, re-vamping and incorporating it under the Lia Sophia brand name in 2004. Lia Sophia was part of the Remington electric shaver and moustache trimmer conglomerate owned by Victor Kiam.
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